Privacy Policy
The Kansas City Zoo & Aquarium (“we,” “our,” “us”) values its users’ privacy. This online Privacy Policy (“Policy”) will help you understand how we collect and use personal information from those who visit our website, use our mobile app, or make use of our online facilities and services, and what we will and will not do with the information we collect.
This Policy applies to the Kansas City Zoo & Aquarium, and it governs all data collection and usage. By visiting kansascityzoo.org, you are consenting to the data collection and usage set forth in this Policy. We reserve the right to make changes to this Policy at any given time. To ensure you are up to date with the latest changes, please visit this page frequently.
What is Personally Identifiable Information? Personally Identifiable Information ("PII" or "Your Information") is any representation of information that permits your identity to be reasonably inferred by either direct or indirect means. Further, PII is defined as information: (i) that directly identifies you (e.g., name, address, social security number or other identifying number or code, telephone number, email address, etc.) or (ii) by which an agency intends to identify specific individuals in conjunction with other data elements, i.e., indirect identification. (These data elements may include a combination of name, address, email, phone number, age, marital status, gender, race, birth date, geographic indicator, and other descriptors). Additionally, information permitting the physical or online contact of a specific individual (e.g., you) is the same as personally identifiable information. This information can be maintained in either paper, electronic or other media.
How We Collect Your Information. The Kansas City Zoo & Aquarium collects Your Information only when you voluntarily provide it to us on our Site, such as during an online transaction to secure a reservation, make a donation, sign up to receive emails, become a member, or complete a registration or survey. You may need to provide Your Information to participate in certain Kansas City Zoo & Aquarium programs and activities or receive certain services or offers. Please note that when you purchase some items offered on our website or app, you must provide Your Information to a third-party service provider on its website. In these circumstances, you will know that you are on another website because the URL will change. You should read the privacy policy of the third-party site before providing Your Information.
How We Use Your Information. The Kansas City Zoo & Aquarium will use Your Information for the purpose for which you give it to us (e.g., to complete an online purchase, donation, membership, or program registration). We may also use Your Information to send you postal and/or electronic mailings about the Kansas City Zoo & Aquarium and its programs that we think might interest you.
Location Information Collected Through the Mobile App. The Kansas City Zoo & Aquarium mobile app may request permission to access location information from your mobile device. Location information is collected only if you voluntarily grant permission through your device settings. If you choose to allow location access, the Kansas City Zoo & Aquarium uses this information to provide interactive features within the mobile app, including displaying your location on the Zoo & Aquarium’s digital map to assist with navigation while visiting the Zoo. Location information may also be used to deliver relevant notifications, such as timely information while you are on Zoo & Aquarium property and general updates when you are not. Location information collected through the mobile app is not sold, rented, or shared with third parties for marketing or advertising purposes. The Kansas City Zoo & Aquarium uses location information only for the purposes described above and takes reasonable measures to protect such information. You may disable location access at any time through your device or app settings. Disabling location access will not prevent you from using the mobile app; however, certain location‑based features and notifications may not function as intended.
Your Ability to Choose. You may "opt out" of receiving marketing information that Kansas City Zoo & Aquarium sends to you by unsubscribing to the mailing list, following instructions in the applicable information sent to you, or by contacting Kansas City Zoo & Aquarium at [email protected].
How We Share Your Information. The Kansas City Zoo & Aquarium may share Your Information with third parties that perform services for the Kansas City Zoo & Aquarium, such as conducting membership mailings or providing postal and electronic mailing platforms and services. The Kansas City Zoo & Aquarium also reserves the right to disclose Your Information in circumstances that the Kansas City Zoo & Aquarium deems necessary or appropriate, such as to respond to a request from a governmental agency, security reasons, or similar situations.
Children under the age of 13. The Kansas City Zoo & Aquarium website and mobile app are not directed to, and do not knowingly collect personal identifiable information from, children under the age of thirteen (13). If it is determined that such information has been inadvertently collected for anyone under the age of thirteen (13) we shall immediately take steps to ensure that such information is deleted from our system’s database, or in the alternative, that verifiable parental consent is obtained for the use and storage of such information. Anyone under the age of thirteen (13) must seek and obtain parent or guardian permission to use the website of app.
Links to other websites. Our website and app may contain links to other websites. The Kansas City Zoo & Aquarium is not responsible for any privacy policies, practices, and/or procedures of such other websites. Therefore, all users should be aware when they leave our website and should read the privacy statements of every website that collects personally identifiable information. This Policy only applies to information collected by this website and mobile app.
Notice to European Union Users. The Kansas City Zoo & Aquarium’s operations are entirely in the United States. If you provide information to us, the information will be transferred out of the European Union (EU) and sent to the United States. The Kansas City Zoo & Aquarium makes no representation that its website or these Policies are General Data Protection Regulation (“GDRP”) compliant. By providing personal information to us, you are consenting to its storage and use as described in this Policy.
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